Can't install driver beacause X server is launched

I try to install driver to my laptop and by sudo sh “pass to driver directory”
Then he get me an error because X server is launched. I’m novice, then soory for this question.

https://drive.google.com/open?id=1knpNo7nbWqRX-O6TPIgi9dcDygU4fXuP
https://drive.google.com/open?id=1ec83tgVzyGEhXFntaud0RNQO10CuaLBo
https://drive.google.com/open?id=19tIV9nUuzglJiAl4-YnAhEXUwCoeLuRi

You have two options:

  1. The easy way
    Use the nvidia packages from your Linux distro

  2. Stop the X server and retry

# systemctl isolate multi-user.target
# sh "path to NVIDIA.run"

I can’t stop X server because i can’t login without GUI. My login is incorrect. If i setup drivers by “easy way”, i’ll setup old drivers. So i want to install really official drivers from Nvidia.

This is a uncommon setup, but probably possible.
(more likely something is lost in your translation)

In the first screenshot you setup a Ubuntu ppa. You are using Ubuntu?

The graphics-drivers/ppa has the latest drivers and is probably easier to install.
http://ubuntuhandbook.org/index.php/2017/02/how-to-install-nvidia-375-39-378-13-via-ppa-in-ubuntu/

Ok.I’ll install drivers from ppa. Looks like this is only one way to install drivers for my video. Thanks for help.