Originally published at: https://developer.nvidia.com/blog/creating-realistic-materials-for-the-hyundai-genesis/
At the 2016 GPU Technology Conference (GTC), Hyundai presented how they used GPU-accelerated design software to create a full set of virtual materials for the exterior and interior of the Hyundai Genesis G380. David Nikel, Digital Model Manager at Hyundai California Design Studio, explained the challenges involved in creating and refining new realistic materials, and…