Isaac SDK - starting alice engine and app without bazel run

Hi,
I was trying to start an isaac application without ‘bazel run’, how can I get it to work?
I tried:
bazel-bin/engine/alice/tools/main --app apps/tutorials/ping/ping.app.json

I am getting errors that ‘libping_components_module.so’ and ‘libsight_module.so’ can not be found.
What magic does ‘bazel run’ do to make the system find the libraries and folders ?

( my system is a PC with Ubuntu 18.04 and Isaac SDK 2019.3 )

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