Killer application - Badaboom for free

I think nVidia needs some killer application and giving it for free to end-users. And the killer application could be the Badaboom media converter (Badaboom Homepage).

Badaboom uses nVidia graphic cards stream prosessors and the best thing is that there are not similar application for ATI.

So, to keeping gamers on nVidia they need some extra. What you think?