Nvidia Studio Driver (430.86) won't install on Windows 10 Pro for Workstations build 1903

Nvidia Installer cannot continue - The Standard NVIDIA graphics driver is not compatiible with this version of Windows. Please update your driver using GeForece Experience to download the correct version.”

I’m tried the usual troubleshooting steps like removing existing drivers first, etc.

Driver I’m attempting to install: 430.86
Windows version: Windows 10 Pro for Workstations (64bit), 1903