Assertion issue in UEFI during boot

Trying to flash from the host machine after following the instructions @jameskuo graciously posted. The flash command results in an error:

$ cd nvidia/nvidia_sdk/JetPack_6.1_Linux_JETSON_AGX_ORIN_TARGETS/Linux_for_Tegra/
$ sudo ./flash.sh -c bootloader/generic/cfg/flash_t234_qspi.xml jetson-agx-orin-devkit internal
###############################################################################
# L4T BSP Information:
# R36 , REVISION: 4.0
# User release: 0.0
###############################################################################
ECID is
Error: probing the target board failed.
       Make sure the target board is connected through
       USB port and is in recovery mode.

Tried using both USB micro and USB C cables in recovery mode, lsusb shows the device properly:

Bus 003 Device 009: ID 0955:7020 NVIDIA Corp. L4T (Linux for Tegra) running on Tegra

Is there something else I should be doing?