GTX 670 not recognized under Ubuntu 10.10. with CUDA 5.0 drivers (304.54.)

I switched a C1060 with a GTX 670 in one of our servers and installed the new CUDA 5.0 drivers (304.54.). The server is running Ubuntu 10.10… I used cuda_5.0.35_linux_64_ubuntu10.04-1.run. The problem is, that the card is not recognized by the system:

lspci | grep -i nvidia
03:00.0 VGA compatible controller: nVidia Corporation Device 1189 (rev a1)
03:00.1 Audio device: nVidia Corporation Device 0e0a (rev a1)
22:00.0 VGA compatible controller: nVidia Corporation G94 [Quadro FX 1800] (rev a1)
ls -l /dev/nvidia*
crw-rw-rw- 1 root root 195,   0 2012-11-29 19:33 /dev/nvidia0
crw-rw-rw- 1 root root 195, 255 2012-11-29 19:33 /dev/nvidiactl
nvidia-smi
NVIDIA: could not open the device file /dev/nvidia1 (No such file or directory).
NVIDIA-SMI has failed because it couldn't communicate with NVIDIA driver. Make sure that latest NVIDIA driver is installed and running.

What could be the problem? Is it the minor version difference of the OS? I unfortunately cannot down- or upgrade the server.

I found it in the documentation @http://docs.nvidia.com/cuda/cuda-getting-started-guide-for-linux/index.html

Enter

sudo update-pciids

to update the PCI hardware database that Linux maintains.