The instructions for the ARM CUDA cross tools installation implies that nvcc and related binaries would be installed. For example the Post installation configuration has you set up the path to a bin directory that is NOT created during the installation process. I was finally able to find a totally different discussion on another site related to instructing nvcc to use a cross compiler. From that I was able to deduce that in addition to the cross tools package you also must have the x86 flavor of the SDK installed in order to have nvcc and friends. It would be nice if the documentation was clearer on this.
Hopefully this will help others who encounter this same issue, like the user back in January that was asking the same thing but never got an answer.
Refer to the nvcc documentation for the command line options to use. Note that even there I hit an issue the docs show using both of the options but only the one for specifying the cross compiler actually works the one for specifying the architecture failed to build.