I am using Optix 3.0.0 32-bit. When I updated NVidia driver from version 306.97 to 310.90 (both 64-bit), I started to receive the exception RT_ERROR_NO_DEVICE after trying to create the context. The 64-bit version does not have such problem. It also works fine with my previous version of driver.
GTX670.
I think you can reproduce the bug if you build a 32-bit version of samples. The precompiled samples are all 64-bit and they are working with both drivers.
The first thing that happens in my program is: